SEMrush's Affiliate Program — affiliate program for seo and web services

General Questions. Getting started.

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 6,000,000 marketers worldwide, with 45+ tools and seamless integration with Google and task management platforms, SEMrush offers solutions for SEO, PPC, content, social media and competitive research.

As a member of the SEMrush Affiliate Program, you earn up to 40% recurring commission for SEMrush subscription sales! This means that when your referral purchases a SEMrush subscription directly from the SEMrush website - a Pro, Guru or Business subscription, either monthly or annual - you will get an affiliate commission for it. Commissions are recurring, so you will be earning a monthly/annual commission from each of your referrals for as long as they are paying for a SEMrush subscription.

Here are the real numbers as an example: for a user's monthly Pro ($99.95), Guru ($199.95), or Business ($399.95) subscription, an affiliate’s recurring commission should be up to $39.98, $79.98, or $159.98, respectively. The same calculation method is applied to affiliate commissions for annual subscriptions.

It's a great advantage for you if you have used SEMrush yourself because you already know the product, but you are not required to be a SEMrush customer in order to be a part of the Affiliate Program.

In your affiliate profile, you will find your unique reference number (REF ID) in the top right corner. Without your REF ID inside your affiliate links, it is not possible to track any result from your promotional activities. In the Promo materials section, you have links, banners, widgets and other promo materials that already contain your REF ID. So all you have to do is to choose the promo and simply copy the code.

You can share the promo in blog posts, via e-mail, post videos or promote SEMrush through social networks such as Facebook, Twitter, etc. We have affiliates from all over the world and most of them sell our services across the globe.

In order to be sure you are on track to use the promo in the right way, please read our How-to article.

Please note that you are obliged to put an affiliate disclosure on each page containing SEMrush affiliate links. The disclosure must comply with the FTC requirements.

If you are a third-party consultant or agency and you'd like to refer your clients, then we have a special affiliate workflow for you. Please send us via the contact form and ask for more details about our referral program for agencies and consultants.

Here are two possible scenarios:

Yes, you can, if you send paid traffic directly to a specific page on your website where you promote SEMrush.
No, you can’t send paid traffic directly to your SEMrush affiliate link without our written permission. In order for you to receive our approval you should send us your paid campaign’s preferences for checking before launching it. If we see any paid advertising campaign across any search engines that has not been previously approved by us, then we have to block your affiliate profile. The same applies on the first violation of the Terms of Use (4.4) below.

While preparing your paid campaign, you should comply with our Terms of Use based on the following restrictions:

4.4. You cannot use and/or mention in any way: (i) the SEMrush or BeRush brand names as a keyword in your advertising campaigns across any search engines, including any misspellings in the brand name; (ii) the SEMrush or BeRush brand names in the domain name of Your Website, including any misspellings of the brand name; (iii) brand names or trademarks of other companies as a keyword in your advertising campaigns across any search engines, including any misspellings in the brand name or trademark.

Manage your account

Your affiliate REF ID and current balance are in the top right corner. Without your REF ID inside any of your affiliate links, it is not possible to track any result from your promotional activities.

Your affiliate account includes the following sections:

Profile - Give us some information about yourself and your activity, so we can get to know each other.
Billing Info - Choose the way you'd like to receive your affiliate commission.
Tax form - Please help us make the payment process a legally compliant one.
Notifications - Get an immediate reminder when you earn a specific commission amount.
Subscriptions - Choose the communications you'd like to receive by email (we strongly suggest you subscribe at least to our Affiliate Tips to receive personal incentive information).
Statistics - Track your referrals and analyze your affiliate performance.
Payouts - See your pending balance and processed commission payouts.
Promo materials - Enjoy pre-designed high-converting promo materials (affiliate links, banners, ebooks, widgets, offers and campaigns).
Education Hub - Get to know the SEMrush toolkit to effectively sell it, learn how to improve your affiliate marketing and discover the full potential of the SEMrush Affiliate Program.
Incentives - A standard commission is not enough for you? Uncover additional earning opportunities with our Performance Incentives!

After you register on berush.com, you’ll receive a verification email (please check both your inbox and spam folder). Please follow the activation link inside the email in order to start working on your affiliate profile.

Please send your request to berush-team@semrush.com. There, you should clarify the reason why you are changing the email address of your affiliate profile, attach the screenshot of your current profile page and tell us the new email address you would like to change to.

If you are sure you want to leave the SEMrush Affiliate Program, please send us your request via the contact form.

There is a Billing info section right in the center of your affiliate profile. Press the "Edit/Request change" button, choose your preferred billing method (PayPal or wire transfer) and fill out the required details. Once you submit your request, we will review it from our side and accept it. Please note that in order to prevent any unauthorized changes, we may ask you to provide us with your ID.

This might be the favorite section (apart from the Payout one) among our affiliates. To make a long story short, Incentives give you an exclusive opportunity to earn extra commission in addition to your regular one. We suggest you keep an eye on the Incentives section regularly in order not to miss your extra income!

Affiliate Links & Promo materials

A reference link is a link which leads to any page on the SEMrush website and contains your affiliate unique REF ID in it. You will find your personal reference number (REF ID) in the top right corner of your affiliate profile. Without your REF ID inside any of your affiliate links, it is not possible to track any result from your promotional activities.

Please use the pre-designed promo materials (links, banners, widgets, etc.) available in your affiliate profile for the SEMrush promotion. All the promo materials there already contain your unique REF ID, so you just need to copy the code and then share it.

Your reference (affiliate) links are placed in the Promo materials section of your affiliate profile. All the promo materials there are divided into different sections (links, banners, ebooks, widgets, offers and campaigns) and already contain your unique REF ID. So, all you have to do is to choose the promo and simply copy the code.

You can share the promo in your blog posts, via e-mail in a newsletter or as a personal recommendation, post videos or promote SEMrush through social networks, such as Facebook, Twitter, etc.

Please note that you must put an affiliate disclosure meeting the FTC requirements wherever you post your affiliate links. For more information, please check our Terms of Use and an article on our Education Hub.

In order to be sure you are on track to use the promo in the right way, please read our How-to article.

Yes, this option is also available for you. If you haven't found a link you need in our promo section, you can easily and safely add your unique REF ID to the link using the "Generate a link with your REF ID" option. For this, please go to the promo materials section -> links –> scroll down to the "Generate a link with your REF ID" preview and click on it. Now paste your link into the "Custom link" section and it will be automatically added to the code tab with your REF ID included. Simply copy it and paste it in a resource you need. However, we suggest you send us such a link for checking before sharing it.

We believe that positive competition is a force for progress. All affiliates who join our program at first have a Bronze partner level by default and are provided with the opportunity to promote a 7-day SEMrush trial. When you reach a specific partner level you are allowed to ask for an extended trial link to promote. So, if you are a Silver partner you get a temporary 14-day trial link valid for 3 months; if you’ve reached Gold level then a 14-day permanent trial is yours; and if you are the proud owner of a Platinum level, you get a 30-day permanent trial to promote.

To find out more about partner levels, their criteria and benefits, please check this page.

Commission and Payout Information

Nice try, but no. You will not receive a commission for purchasing a SEMrush subscription through your own reference link as according to our Terms of Use cl. 4.8, “You will not receive Commissions for self-referrals…”.

We use a first-click attribution model, so if a user originally landed on our website from your reference link, then you will receive a commission on all their purchases from www.semrush.com, provided that the cookie life period hasn’t expired.

We offer two payment methods: PayPal and wire transfer.

It's easy to track all the information regarding your commission payout in the Payouts section of your affiliate profile.

Commission payments are made upon reaching a minimum threshold of $50 for PayPal and a minimum threshold of $1000 for wire transfer. If you haven’t reached the threshold yet, the amount accumulates on your balance and will be transferred to the next payout period.

Payments via PayPal are made automatically on the 10th and 25th days of each month when your account balance reaches $50 or more for the previous months' transactions. There might be slight deviations from these dates, if the 10th or 25th days fall on weekends or public holidays. In cases like these, please expect the commission payment to reach you on Monday (after the weekend) or on the first workday following a public holiday.

Payments by wire are not date specific. To receive a payment via wire transfer, you should fill out an invoice. If you choose this payment method, please contact us to get an invoice template once you reach the minimum threshold of $1000.

The minimum payout for PayPal is $50, whereas for a wire transfer it is $1000. If your balance hasn’t reached this yet, the commission will accumulate and you will be able to receive the payment when your balance reaches a minimum of $50 or $1000, respectively. Commission is paid in US Dollars (USD).

If you choose wire transfer as your preferred payment method, please contact us to get an invoice template once you reach the minimum threshold of $1000. You will need to fill out an invoice with your banking details and the amount of the commission you would like to withdraw.

There are some cases when an affiliate commission is set to 20% instead of 40% according to our Terms of Use:

If the End User (your referral) purchases a SEMrush Subscription from the Particular Region, meaning the region consisting of China, Japan, South Korea and Singapore, where SEMrush and its partners implement the BeRush Affiliate Program.
If the End User (your referral) purchases any custom or discounted subscription plan.
If you submit your referral as a Lead via a special form*.

*Available to consultants and agencies and to Platinum partners upon request.

Tracking & Statistics

You can log in to your affiliate profile at any time to access your statistics and see how your affiliate efforts are going: see the visits, registrations and trial activations, see sales and rebills (recurring payments), and the amount of commission you’ve earned for each sale. Collect the results in your statistics periodically and analyze them. Your statistics are updated once every 24 hours.

Please always keep in mind that the SEMrush Affiliate Program applies a first-click attribution model across all channels with a 10-year cookie life, so your link must be the first one the client uses to get to the SEMrush website within the last 10 years in order to be attributed to your affiliate reference code (and for you to be eligible for the affiliate commission when the client then decides to purchase a paid subscription).

There is an additional affiliate workflow for third-party consultants or agencies who would like to refer their clients to SEMrush, so please contact us for more details.

The "Visits" metric is the total number of visits to SEMrush from users with your referral cookie. Please note that all visits within one browser session during one day count as a single visit. If a user with your referral cookie visited more than one SEMrush page during one day, it will also count as a single visit.

"Registration" refers to the process of your referral creating an account on https://www.semrush.com.

"Trial Activation" means that your referral signs up for a free trial, entering their credit card details.

And finally, "Sale" refers to when your referral purchases a SEMrush paid subscription for the first time. Сommissions for all consequent payments from that user will be reflected in the "Rebills" column.

Tax Forms

You can start promoting SEMrush without prior tax form submission, but to receive a payout you will need to fill out one of the forms listed below, based on your legal status and tax residence:

W-9 - If you are a US tax resident individual or a corporation;
W-8BEN - If you are a non-US tax resident individual;
W-8BEN-E - If you are a representative of a corporation which is a non-US tax resident.

Once you reach the minimum threshold of $50 for PayPal or $1000 for wire transfer, please fill out a tax form and upload it to your BeRush profile in order to be eligible to withdraw your affiliate commission. The tax form is verified by the BeRush team before the payout day.

There are two options: you can print out your tax form, sign it by hand and scan, or you can use a digital signature. There are multiple free services for this, so you can choose whichever you like.

To upload your form, please go to your affiliate profile and click on the “Submit tax form“ button of the Tax Form section. Once you do that, on the bottom left side of the page you will see two upload windows: for W8 and W9 forms respectively.

We have prepared some guidelines that should help you understand which fields are most commonly filled out in a W8-BEN tax form if you are a non-US tax resident individual. However, we are not a legal advisor and we ask you to follow and rely on the official IRS instructions translated for different languages.

Open a W8-BEN template.

Lines 1 and 2. Please enter your full name and your country of citizenship.

Lines 3 and 4. Please fill in the form with information regarding your permanent residence and mailing address.

Your permanent residence address should be in the country where you claim to be a resident for purposes of that country’s income tax.

Line 7. If an affiliate receives a commission payment on behalf of a sole proprietorship, he/she must specify the entity name and its account number on Line 7. If an affiliate is an individual, he/she does not need to fill in this field.

Line 8. Please indicate your date of birth in the MM-DD-YYYY format.

Lines 9 and 10. Please complete, if it is applicable to you.

Finally, please read Part III "Certification", fill in the required information (the date of signing in the MM-DD-YYYY format and your full print name) and sign the form. We accept both physical and digital signatures, but not electronic ones.

We have prepared some guidelines that should help you understand which fields are most commonly filled out in a W8-BEN-E tax form if you are a representative of a corporation which is a non-US tax resident. However, we are not a legal advisor and we ask you to follow and rely on the official IRS instructions translated for different languages.

Open a W8-BEN-E template.

Lines 1 and 2. Please fill in the name of the organization and the respective country of its incorporation.

Line 4. Please choose the legal form of your company and mark "no" to the question regarding disregarded entities.

Usually, such legal forms as LLC and Ltd are treated as a corporation in accordance with US law.

Line 5. Please choose the status of your company in accordance with FATCA law. Unless your company represents a financial entity, basically you need to choose only between "active NFFE", "passive NFFE" or "publicly traded NFFE".

After you determine the status of the company, you need to complete the respective Part. Please note that you should complete only one of Parts IV through XXVIII.

Lines 6 and 7. Please fill in the form with information regarding your residence and mailing address.

Lines 14 and 15. Please check Part III "Claim of Tax Treaty Benefits" and complete the fields applicable to your company.

Finally, please read Part XXX "Certification", fill in the required information (the date of signing in the MM-DD-YYYY format and your full print name), mark the checkbox ("I certify that I have the capacity to sign for the entity identified on line 1 of this form") and sign the form.