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How to Use SEMrush Promo Materials for Affiliate Marketing

May 26, 2020

If you’d like to become a successful affiliate marketer, you really should know how to effectively use promo materials. It seems easy at first glance, but when it comes to the moment you need to add a banner or a widget for your affiliate income, it turns out that you either need a specific one for the type of content created or a certain size, etc. 

In this article, we’re going to share with you our SEMrush expertise on how to use promo materials to achieve the best possible outcome.

First of all, you will find the pre-designed materials in most of the affiliate programs, which is a good thing for you whether you are starting your affiliate journey or you are deservedly considered as an affiliate marketing guru. In the SEMrush Affiliate Program, you can find the promo section on your profile under “Promo materials”. 

Usually, you’ll find tons of different links, banners, and widgets for your needs. At this stage, you may find yourself looking around, wondering which of these promos to use. Therefore, our recommendation would be to develop an action plan for adding any promotional materials to your site to ensure you don’t miss any important elements.

For this purpose, we’ve created an easy-to-follow checklist for you to get to know the process very well.

  1. Choose which topic you are going to cover and make sure your promo materials support it.

If you’re creating or updating a piece of content, you’re probably doing it for a specific topic. So it would make sense to add all the promo materials related to the topic you’re covering, right? For example, if you cover the “SEMrush Backlink Audit”, it would be nice to add the landing page, widget and banner that are relevant to it.

Or, you might want to run a PPC campaign, which is a great way to make affiliate income. But even in this case, you have clear messaging and a clear topic. So, defining the type of banner and what positioning it reflects is crucial.

  1. Define the color, size, language, and target of the banner that you need. 

Try to add a banner and widget in a color scheme that is similar in style to the design of your site, so it will look consistent and organic to your website. 

Choosing the type of target can also increase your conversion rate. Try to choose the target “New tab”, so an offer will open in a new tab or window. This can help you to get your reader back onto your site if he/she wasn’t interested in the offer.  

Where exactly would you like the banner to be placed? Adding the right banner size can also increase your chances of capturing the prospect. If it is too big, too small, or simply looks unnatural on your website, your chances of getting clicks are lower. It is better to avoid such an issue, otherwise, no matter how good your content is, you won’t get the affiliate sales you need.

  1. Make sure to have your Ref ID inside the code of the banner/widget/link. 

Linking your promo materials with the unique Ref ID is the key to affiliate marketing sales. Without your Ref ID inside any of your links, you won’t be able to receive any result from our promotional activities. So, it is extremely important to ensure everything is okay with your link, especially in the Ref ID part.

How do you check your code is working? 

First, make sure you have a ?ref=1234567891 part, where the “1234567891” is your unique Ref ID. You can always check your Ref ID on your BeRush profile under the “Personal info” section. The part “Referral code” identifies your unique Ref ID. 

Second, you can always check your link is working by opening the link in Incognito mode. Make sure you have closed all previously opened Incognito windows beforehand. After opening the link in the new Incognito window, you will find a new Visit on the Statistics page.

Last but not least, a way to check the affiliate link works well is to open a new Incognito window in Chrome. It’s not the easiest way, but if you’d like to double-check, it is one of the options for doing that. So, paste your refcoded link in the Incognito window. You will then have to right-click on the window and choose “Inspect”. A new element in the same window will open. At the top of the element, choose “Application” and open it. On the left menu, under “Storage”, click on “Cookies’' and choose the “SEMrush” link. You will then see a lot of codes and other stuff on the right-hand side of the element. But don’t worry, we’re almost there. Now you need to find the “ref_code” attribute under “Name” and make sure it is your ref code. Again, you can check your Ref ID on the BeRush profile.

And now you’re ready to add any affiliate links on your resource.

Taking a closer look at the promo materials content 

Using the pre-designed promo materials is one of the best ways to effortlessly make your passive income since everything is built for you. All you need to do is to use the proper messaging, size, and make sure your link works. 

And if we take a closer look at what your link has to include, we will find out that there is a nice logic behind the content elements that need to be in your affiliate landing page, banner, or a widget. 

First and foremost, it is best to choose a banner set and a link with a clear CTA button message. Why is this important? Well, because the call-to-action impacts the conversion rate
So, no matter what type of promo material you’re going to pick, you should always try to include the CTA button inside it.

The second significant requirement is to be up to date and in line with global trends. What does that mean? Well, simply test an animated banner on your website instead of a static one, choose promo material with a modern design and up-to-date info, and you’re good to go!  

Testing, testing, testing. It is never enough to test how your banners, links, and widget work. If you have an opportunity to A/B test your affiliate promo materials, you really should do so. With the help of the A/B test, you can determine where to place each type of ad and how much of the budget to allocate if you use any paid channels. Besides, through testing, you can learn what is trending and what is relevant for your audience, making use of the content in the ad to obtain this information.

What options are available in the SEMrush Affiliate Program?

The SEMrush Affiliate Program offers you various banners, landing pages, links, eBooks, and campaigns. 

You can find it all in the “Promo materials” section with your affiliate Ref ID already included for each link.

You can find all “Links”, aka landing pages and links to the SEMrush products, toolkits and other internal resources such as Academy, Blog, and Knowledge Base, in the first window. Each of the links has a preview, name, and, most importantly, the tag. Tags can help you to initially identify the resource and function of a specific link. 

In the screenshot above, you can see several link previews and tags right under the image. Taking a closer look at the first link, we can see that it has a “Trials” tag, which means that this link is a landing page with a 7-day trial. We can see the same with the “Backlink Management Multi-Tool” landing page. 

Another type of tag is “Toolkit”, which is used for links to a specific SEMrush toolkit, for example, in the screenshot above we can see the “Advertising Toolkit” link. This type of link does not provide users with any trial they can activate. However, if you create a piece on the Advertising toolkit or on one of its tools, and you want your audience to directly go and check out the product, you can use this link. Your Ref ID will automatically be included in the link, so once a new user opens this link he/she will be assigned your Ref ID. 

One more type of link is that tagged as “General”. The “General” tag identifies a link that leads to an internal SEMrush resource such as the Academy or the Blog. You can also use this type of link to provide your audience with useful SEMrush information, posts and more.

The “banners” page is one more option in the promo materials provided by the SEMrush Affiliate Program. This section is full of various types of banners in different languages, sizes and colors. It is you who decides which of the banner sets is more suitable for your resource, although our recommendation is to always check for the banners with limited promo time, such as the “Competitive Intelligence” one in the screenshot above. This sort of banner is exclusive and usually has a specific duration, so you should always take advantage of that. 

As with the “Links”, your Ref ID is included in each of the banner sets. Simply copy the code and you’re all set!

The eBooks option is a great way to provide your audience with relevant and data-driven resources. This type of promo material could be especially useful and interesting for the agency’s audience. And since we now have 9 eBooks available covering different industries, you can always experiment with promoting such a piece of content. One of the possible ways of promoting an eBook is to “backlink” on the content from one of the research.

Apparently, SEMrush widgets are one of the highest converting tools for our affiliates. When you add a widget to your website and place it inside your piece of content, you can really benefit from this type of promo material. But be careful not to use it if it’s irrelevant to your topic.

Time-limited campaigns are those that we’re sharing with you for a certain amount of time in order to be in line with SEMrush’s promotional activities. You can easily benefit from using banners, landing pages, and widgets of time-limited campaigns as these are the highest-converting, the latest, and the most hyped ones.    

Evergreen campaigns are those campaigns that include all promo sets for a specific SEMrush tool or toolkit. It’s easier to use evergreen campaigns in cases where you write a piece on a particular tool or toolkit and you would like to have a chance to include all banners, links, and widgets on the tool or toolkit. Therefore, evergreen campaigns can be considered as “bundles”. 

Which promo materials to choose? 

Well, it’s up to you which promo materials to use as only you know your audience well enough to decide on it. However, we would recommend you check for the time-limited promo materials and not miss the chance of taking advantage of using them in your promotional activities. 

If you write a piece on a specific toolkit, you should consider using the evergreen campaigns under the “Campaigns” section. This will help you to incorporate a strong brand identity, integrating a single value, style, and message to your promotional activities.